The idea for Rofo—which stands for Right of First Offer—came from
our firsthand experience as commercial real estate brokers. While
larger businesses typically had the people and resources on-hand to
find and compare space, we saw entrepreneurs and small
businesses struggle repeatedly in their search for the right place to
locate their business.
Beyond just finding the property listings, there was unfamiliar real
estate jargon and pricing to learn; not to mention the
overwhelming search for reliable services and professionals
necessary for a successful move.