This can be a substantial difference with the higher priced keywords, so [...] Use the Keyword that the add is for in EVERY AD. Yahoo’s Engine BOLDS your keyword to make it stand out. Overture will turn you off if it is horrible (or so I am told) but I have never had any turned off. Write an Ad for EVERY Keyword. You know exactly where your ads will showup the first day you start your campaign and you can check them every day and tweak your cost to move up or down in the rankings.2.
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